“This excellent book shows how digital transformation needs to be shaped around people, business and openness. It also maps the road an organization has to take this digital journey in these turbulent times”
Philip Micallef former CEO Bermuda Regulatory Authority, Airmalta Plc and Melita Cable Plc
“This book captures the essence of what is truly important in digitalisation, innovation and transformation initiatives – from start to finish. Each chapter covers an important aspect and the colourful example cases illustrate what makes the difference between success and fiasco. In a simple and down-to-earth fashion, David (the author) has combined his own long and wide experience with other models, theories and examples – and described it all in an easily digested way which directly sticks in one’s mind. I warmly recommend this book to both experienced professionals and eager-to-learn novices, mainly because it is easy to convert this structured condensation of insights and experience into practical use.”
Ragnar Agnell – Parter – Centigo UK
“David’s book found me in the middle of a personal transformation and I was amazed by the similarities of personal change and organizational, digital transformation. David didn’t only teach me many new things. He skillfully decoded a few “scary techie concepts”, which I wasn’t able to comprehend earlier. His 25 years of industry experience shine through on every page of the book. To guarantee a pleasant reading experience, David added insightful industry examples and highly entertaining personal stories. These didn’t only make me laugh. They also allowed me to get to know David, as a human being, better.”
DR. Natalia Wiechowski – Top 10 inspiring business people to watch in the Middle East in 2022 – Forbes
“I found this book to be highly practical providing unique insights on the pitfalls to avoid and thought provoking recommendations. A must read for executives that are about to lead or are actively involved in a strategic digital transformation project”